Digital advertising
Paid placements online, planned around an objective instead of a habit.
Digital advertisingServices
Advertising that earns attention where it runs
Advertising is where a brand meets somebody who has never heard of it. We plan placement around one objective, make the creative for the medium it runs in, and produce the physical pieces through the same studio, so what was planned is closer to what actually appears.
Where we work
The parts advertising is made of.
Each discipline can stand alone, and they are at their best when they run in sequence.
Social media advertising
Paid social campaigns with creative made for the platform they run on.
Social media advertisingOutdoor advertising
Billboards, signage and transit branding, with artwork built for the site.
Outdoor advertising
How we approach it
The medium shapes the message
A radio spot is heard once, a billboard is read at speed, a search advert is chosen in a moment of intent and a social advert competes with photographs of somebody's weekend. Treating all four the same is how advertising money quietly disappears.
- Creative written for how each medium is consumed
- One campaign idea, expressed differently in each place
- Formats and dimensions agreed with the placement from the start
One objective, one measure
Every advertising plan states what it is for: reach, enquiries, footfall, recruitment or awareness. The channel mix follows from that, and the result is reviewed against the measure that was agreed rather than against an impression of how it felt.
Planned and produced in one place
Most advertising loses something in the handover between the planner, the designer and the supplier. Here the same team writes the plan, designs the advert, prepares the file and follows the installation, which is why the final piece tends to look like the one that was approved.
- Placement and production planned on one budget
- Files prepared correctly for each supplier
- Installation and publishing checked after release
One studio
What this connects to.
The other service lines this one meets on a real project, and what the two of them share.
Campaigns
Advertising is the paid half of a campaign: the same objective, message and deadline, with the media chosen for how each channel is actually consumed.
Branding
Consistency across channels starts with the identity, so the mark, colour and voice in a search advert are the same ones on a billboard.
Software development
A digital advert is only as good as the page it lands on. The build and the media plan are agreed together so the two are not working against each other.
Questions we are often asked
Where do you buy media?
We plan the mix and coordinate placement with the platforms, radio and television stations, and out-of-home operators involved, including briefing and confirming what actually ran. Where a client already has a media buyer, we work alongside them.
How do you decide between digital and outdoor?
By where the audience actually is and what the objective needs. Someone stuck in traffic and someone searching for a supplier are in different moments, so the two do different jobs. We recommend the mix that matches the objective rather than picking one out of habit.
Can you advertise in Swahili as well as English?
Yes, and often both. The language choice follows the audience and the medium: some campaigns are stronger entirely in Swahili, others need each channel to speak to a different group, and some need both in the same execution.
Where to go next
- Branding vs advertising: what businesses needThey are often spoken about as alternatives. They are not: one decides what you are known for, the other pays to be seen.
- Outdoor advertising in Dar es Salaam, Tanzania: what businesses should considerA billboard is bought by location, not by size. Here is what decides whether outdoor advertising earns its place in a media plan.
- How to plan a corporate marketing campaignMost campaigns fail on sequence rather than creativity. This is the order of decisions that keeps a campaign coherent from brief to launch.
- All servicesBranding, campaigns, advertising, print production, software development and cyber security.
- Start a projectTell us what you are building and we will reply with how we would approach it.
Next step
Tell us what you are working on.
A short description of the project is enough to start. We will reply with how we would approach it, what it needs and what it would take.